Building a High-Performance Luxury Car Rental Website
As part of a development team for a luxury car rental company in Germany, I helped design and implement a new CMS-powered website that matched the client’s premium brand while achieving top-tier performance and maintainability.
🧭 Context
The company’s existing site was slow, difficult to update, and didn’t reflect the high-end experience their customers expected. My task was to help create a modern, responsive web experience that loaded almost instantly, improved search visibility, and gave the marketing team full control of their content.
🎯 Objective
The main goals were:
- Build a fast, SEO-friendly website to match the luxury brand
- Deliver a fully responsive UI across all devices
- Allow non-technical staff to manage cars, content, and promotions through a CMS
- Ensure global performance and scalability
⚙️ Solution
I contributed to the architectural design and development of the platform, focusing on performance and maintainability.
Key technical highlights:
- Static Site Generation (SSG): Pages were pre-rendered to ensure instant load times and better SEO performance.
- Headless CMS Integration: Integrated a headless CMS so content editors could easily manage listings and landing pages.
- Responsive Design: Built layouts using a mobile-first approach, ensuring seamless experiences on mobile, tablet, and desktop.
- Image Optimization: Implemented lazy loading, responsive images, and compression for optimal performance.
- CDN & Caching: Leveraged CDN distribution for low-latency access across Europe.